Branding, and Web Design
This high learning institution needed to portray the idea of Choices. They aim to the University of choice. The branding reflected this by including ideas of Gates, Paths, and a Book within the logo design. The color also mirrored these ideas with the Orange for Knowledge and the Burgundy for life.
Being a modern university, we wanted the website to portray a sense of modernity and simplicity. We veered away from the traditional approach typical in web designs for Higher learning institutions and employed a cleaner, intuitive, and aesthetically pleasing approach.