From a business perspective, in this new age there is a need for a digital presence. Essentially this will mean that the business is able to take its position and enter the digital space. This may include creating a social media page, company website, online forums for customers, promotional content as well as other digital tools. Now it sounds like quite a simple process, this digital presence thing? As with all things, there are a few things to consider when building a digital presence. We will focus on a few that a business would be wise to consider when devising its digital strategy.